Dalahi Ortiz

Classic Blue is Pantone’s 2020 color: all its variations

It’s called “Classic Blue 19-4052”, the color of the year 2020 chosen by Pantone Color Institute. “A suggestive color, like the evening sky, which forces us to look beyond appearances and to expand our mindset, challenging us to reflect deeply”. This is how the leading color company justified the choice of a shade that is both “simple and elegant”. And what better color, as a good omen for a new era? …

Shopping Experience: what does it mean

When you purchase something do you let your emotions guide you, too? Have you decided to turn to a Personal Shopper for your purchases, and want to live a real Shopping Experience?

With the advent of the digital, shopping today is not limited exclusively to the pure and simple purchasing of products and services, but to a real experience to be lived. But what does the term “Shopping Experience” really mean? Let’s find out together! …

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